Scientific Papers


© CSR, 2008-2019
ISSN: 2306-3483 (Online), 2071-8330 (Print)

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Digital innovation in family businesses in the post-pandemic period: A case study

Vol. 17, No 2, 2024


Hasan Tutar


Bolu Abant Izzet Baysal University,

Azerbaijan State

University of Economics (UNEC), Baku, Azerbaijan

ORCID 0000-0001-8383-1464

Digital innovation in family businesses in the post-pandemic period: A case study

Selçuk Nam


University of Sakarya,

Sakarya, Turkey

ORCID 0000-0002-0845-1362

Jaroslaw Korpysa


Institute of Management,

University of Szczecin, Poland

ORCID 0000-0002-2400-3308

István Drotár


Széchenyi István University, 

Gyor, Hungary


Abstract. Businesses must develop appropriate organizational structures and working models to reduce costs and increase profitability. Under the conditions of rapid change, innovation and creativity are critical for business success. Traditional hierarchical and rigid organizational structures are unsuitable for the flexible working conditions of the post-pandemic period and need to be revised to adapt to newly created requirements. This study aims to answer the fundamental question of the importance of digital innovation for businesses in the post-pandemic period. A qualitative research method was the basis for this case study. Data were collected from 15 family business managers operating in Sakarya (Turkey) through semi-structured interviews. The collected data were analyzed using the qualitative content analysis technique in the MAXQDA program. According to research findings, developing new organizational structures and business models based on digital innovation is necessary to ensure sustainability and cope with uncertainty in family businesses. This also supports the notion that organizational structures should adhere to organic and flexible arrangements and move away from rigid and mechanical systems.


Received: July, 2023

1st Revision: March, 2024

Accepted: June, 2024


DOI: 10.14254/2071-8330.2024/17-2/5


JEL ClassificationO30, O36

Keywordsdigital innovation, family businesses, post-pandemic, COVID-19