Scientific Papers


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ISSN: 2306-3483 (Online), 2071-8330 (Print)

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Globalisation viewed through the prism of relationship between economics, politics nd the media

Vol. 9, No 2, 2016

Zeljko Rutovic


Ministry of Culture


Economic aspects of media globalization



 Abstract. This paper descriptively analyzes only one important segment of the globalization process, which concerns interdependent relationship between the economy and the media. It critically and selectively illuminate the economic effects of media globalization through the prism of consequent negative externalities of five types of dual relations: global and local, supranational and national, public and private, real and virtual, media and meta-media. It starts from two hypotheses: 1) that the polarity of those relations is caused through and by the influence of concentration of the corporate media, or convergent interests of the media, politics and business; and 2), that there is a priority of economic impulses and motives of a big capital in relation to the conglomerate of all other interests - political, social, cultural, media and others. In conclusion, it ascertains the verification of these hypotheses.


Received: March, 2016

1st Revision: May, 2016

Accepted: June, 2016


DOI: 10.14254/2071-



JEL Classification: F02; L82

Keywords: media, globalisation, economic interests, media concetration