Renáta  Machová

J. Selye University

Komárno, Slovak Republic

machovar@ujs.sk

Selected aspects of innovation policy for small and medium sized enterprises

Erika Seres Huszárik

J. Selye University

Komárno, Slovak Republic

huszarike@ujs.sk

Mónika Šimonová

J. Selye University

Komárno, Slovak Republic

simonovam@ujs.sk

 Abstract. Increasing market competition encourages companies attract and retain customers. To achieve the mentioned objectives company managers have the following tools: marketing and innovation activity of the company. We find it important to explore the innovation activity of SMEs. Determined by their size, creativity and innovation can be the key factors to survive under competition. The study deals with the innovation process and factors influencingit . Based on theoretical background and research results the study presents the factors influencing innovation activity of SMEs. The re- search results show that management’s attitude, employees’ motivation and positive relationship built with suppliers have positive impacts on successful operation of SMEs.

Received: March, 2016

1st Revision: May, 2016

Accepted: June, 2016

DOI: 10.14254/2071-

8330.2016/9-2/17

JEL Classification: O31

Keywords: innovation, market competition, SMEs, factors influencing innovation, innovation process.