Magdalena Kowalska

Szczecin University

The Internet Impact on Market Behavior of Young Consumers

Abstract: Technological progress and increasing accessibility of Internet cause significant changes in consumers behavior. New informatics technologies has impact mostly on young generation, which uses it in everyday life but also in market processes. Young people raised in digital era occurred to be different comparing to older generations. According to that fact this group of young people should be constantly observed and analyzed, so the companies offer can adjust to their needs. All trends behaviors and study results presented in this article will show what influence has Internet on young people, who are making a commercial transactions.

Keywords: Young consumers, Internet, Consumer behavior.

JEL Classifications: D11; D12; M31; O10.