Michał Głuszak, Bartłomiej Marona “The Heterogeneity and Clustering of Housing Demand: Case Study”, Journal of International Studies, Vol. 4, No 1, 2011, pp. 89-97.

Heterogeneity and Clustering of Housing Demand: Case Study

Michał Głuszak

Bartłomiej Marona

Department of Real Estate and Investment Economics

Cracow University of Economics

gluszakm@uek.krakow.pl

Abstract. The paper discusses major approaches to housing demand segmentation. The aim of the article is to evaluate the relations between (i) sociodemographic and (ii) preference-based segmentation.

Second part of the article discusses the results of two studies of housing demand conducted in Poland in recent years. We compare usefulness of two approaches in terms of residential investments analysis, and housing policy debate.  Additionally, in the article author studies correspondence between preferences of potential house buyers and their socio-economical status.

Submitted: August, 2011

1^st revision: September, 2011

Accepted:  October, 2011

Keywords: housing demand, segmentation, correspondence analysis, cluster analysis

JEL classification: C38, R21.