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The Significance of the Balanced Scorecard financial perspective - presented through the example of the AMOENA Medical Devices Trade and Provider Ltd.

Vol. 5, No 1, 2012

Karoly Szoka

University of West Hungary

kszoka@ktk.nyme.hu

The Significance of the Balanced Scorecard Financial

Perspective - Presented Through the Example

of the AMOENA Medical Devices Trade and Provider Ltd.


 

Abstract. Rapid changes occur in the economic environment of the companies, especially nowadays. Therefore, the validity of strategies significantly reduced by now. With the help of the Balanced Scorecard we have a bigger chance to implement the strategy and beside this the value adding ability of the company can also be increased and measured. The Hungarian AMOENA Medical Devices Trade and Provider Ltd. Have already built their BSC system which unfortunately did not work. This BSC has been revised in 2010, now it has been updated, and I would like to present the applicability and development opportunities of the BSC system through this the example.


 

Keywords: Balanced Scorecard, strategy, balanced, viewpoints.


JEL Classification: G3, L11, L21, L25.