Ludmila  Kozubíková

Tomas Bata University in Zlin, Czech Republic

 kozubikova@fame.utb.cz

Entrepreneur´s attitude towards innovativeness and competitive aggressiveness:

the case study of Czech micro-enterprises

Anna Zoubková

Tomas Bata University in Zlin, Czech Republic

 Anna.Zoubkova@seznam.cz

Abstract. The aim of this article is to evaluate the differences in the attitude of microenterprises´entrepreneurs to the selected constructs of entrepreneurial orientation (EO), specifically to innovativeness and competitive aggressiveness according to the selected socio-demographic factors (gender, education and duration of doing business by the firm).The research was conducted in the Czech Republic in 2015. On the sample of 740 micro-enterprises, we attempt to find out differences in owners’ approaches to innovation and competitive aggressiveness between men and women, entrepreneurs, university educated and other education (secondary school with and without graduation) and “older” (active in the market for more than 10 years) and younger micro-enterprises. More than 50% of the micro-enterprises surveyed regularly develop new products and services in their companies, but only 30 % of them support their activities also with sufficient amount of finances. 66 % of micro-enterprises try to exploit anticipated changes in their target market and 58 % take the initiative to get ahead of competition. We found out, that the factor that caused statistically significant differences between the determined groups was the time of operating in the market.

Received: October, 2015

1st Revision: December, 2015

Accepted: March, 2016

DOI: 10.14254/2071-8330.2016/9-1/14

JEL Classification: L26

Keywords: micro-enterprises, small and medium-sized enterprises, entrepreneurial orientation, innovativeness, competitive aggressiveness